The Utah Department of Transportation’s (UDOT) largest project in more than a decade reconstructed nine miles of US-89 in Davis County between Farmington and South Weber. Crews transformed a narrow, congested highway lined with driveways and intersections into a new freeway with no stoplights, safer crossings, and smoother traffic flow. And local neighborhoods were connected in new ways with bridges, frontage roads, a new east/west street, and pedestrian crossings to accommodate future trail development.

To foster public acceptance of the project and to minimize inconvenience for the residents who lived near or drove on the highway, the US-89 communications team created and managed a Facebook Group as one of the primary outreach tactics used during design and construction. The Group helped the project team communicate with an audience of several thousand residents, drivers and other interested parties near the project area and resulted in increased support for both the US-89 project and UDOT.